Inko’s tea is a manufacturer of premium bottled white tea.
Inko’s Tea had been acquired by new ownership, who had set out to do a top to bottom redesign of the organization’s brand, product formula, suppliers, and distribution network. Replacing the existing eCommerce site, which had an outdated design that was not mobile compatible, was a top priority for the new ownership team.
Digital Bridge Solutions created a tablet optimized design reflecting the new Inko’s Tea branding and highlighting the reformulated products featuring organic, GMO-free ingredients. The eCommerce site supports streamlined online ordering and re-ordering for white tea enthusiasts and features an integrated Twitter feed to facilitate consumer engagement
The new Drupal Commerce site was launched in time for Inko’s Tea to introduce its new brand and product formula at a major industry tradeshow. Online order volume was maintained in the first weeks after cutover to the new site and increased thereafter. The site is enabling new types of consumer engagement via social media integration, product release updates, and comment submission.