Chris Rooney, president and founder of Digital Bridge Solutions, spoke at the meeting of the Association of Steel Distributors on June 23rd. He highlighted the importance of the digital marketplace in today's economy, and discussed strategies for companies to optimize their digital presence and differentiate themselves from their competition. E-commerce plays a large role in B2B transactions, so having a strong online presence with quality content is critical for companies in the industry. Chris's speech showed examples of businesses that have excelled at digitizing their company by delivering solid content as well as using search engine optimization and marketing to drive traffic to their sites.
After the presentation, Rooney and Digital Bridge's Director of Business Development, Joe Patrevito, connected with several steel companies present at the meetup, and the team is looking forward to helping them develop their digital footprint.